Claire's Rebrand


Redesigned Brand standards for new store concept and executed the launch of a flagship store design within a two week deadline. Executed on time and on budget, and value engineered the design for continued roll out to new and remodeled stores. Implemented the development and adherence to Brand style guides for use across buying, store design, franchise and digital teams, reducing double work and increasing cohesiveness. Brought design of all overseas marketing collateral in-house, eliminating design fees from external agency. Internally promoted from Creative Lead


Claire's Brand Standards